There's a temptation for companies to view predictive markets as a silver bullet. Can crowds actually do a better job than "experts," or is that viewpoint more of a fad than a foundation for accurate future forecasting?
Pieter Sheth-Voss
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Articles by Pieter Sheth-Voss
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- Putting Predictive Market Research to the Test
Published: April 6th 2009 | Updated:
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