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Stephen Appezzato

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Why 75 Top Pharma Execs Are Ditching Fragmented Marketing Stacks

ByStephen Appezzato
May 14th 2026

At the Doceree Makers Summit, leaders from Sanofi, Bristol Myers Squibb, Eli Lilly, and others backed a new pharma marketing operating model to replace fragmented legacy softwares.

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