Study analyzes mainstream media coverage of the industry before and after the COVID-19 lockdown.
The opioid crisis dominated the news in this year’s annual audit of press coverage of the pharmaceutical industry. Stephen J. Porth and George P. Sillup report.
Pharm Exec's latest survey of press issues shows that media coverage continues to remain on balance negative toward the industry, by a slight margin: 47% this year compared to a 46% average over the last seven years.
Negative views regarding pharma are on the rise, but vaccines help keep the focus on the positives of innovation
Pricing, promotion, and the unfinished story of healthcare reform dominated the news last year.
Reporters pass on the typical litany of lightning-rod issues and instead devote more than three-quarters of all coverage in 2008 to drug safety-and the regulators who enforce it.