By pumping the science behind a brand, pharmaceutical companies can garner early loyalists—before a drug even hits the market.
Steven Palmisano
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Steven Palmisano is managing director of publication services with The Lockwood Group. He can be reached at spalmisano@thelockwoodgrp.com.
Articles by Steven Palmisano
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A Platform for SuccessFebruary 1st 2007
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