Pharmaceutical Executive-10-03-2008

Pharmaceutical Executive

Take Your Medicine: A Prescription for Brand Growth

October 03, 2008

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To be effective, an adherence strategy must be responsive to an array of patients with different habits and medications, while providing information, encouragement, and support until adherence becomes reliable.

How To Manage A Winning Agency Realtionship

October 03, 2008

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Pharma is looking to advertising agencies for more support, but companies are also under financial pressure, which in turn puts pressure on the agencies. Here are some ways to ease the situation

Maximize Your Brand: Uncovering Growth Opportunities

October 03, 2008

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With an updated understanding of what type of patients use a brand under what clinical conditions, marketers can find ways to invigorate even a mature brand

Lifecyle Management Planning For Yesterday

October 03, 2008

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What companies need is a LCM plan for the long haul that's strategic, funded, and includes a pipeline realignment process for every stage along the way. And they need it now

Branding Under Fire

October 03, 2008

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Between Congress, the courts, and consumers, DTC is having a rough year. Pharma marketers are now being pressured to delay direct-to-consumer advertising for six months. Is it time to pay more attention to educating doctors and patients?

Pharmaceutical Product Placements: The Next DTC?

October 03, 2008

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Drugs are being mentioned more and more on TV shows. Is it just part of the script-or promotion on the part of the industry? If so, should it be regulated?