Pharmaceutical Executive-02-01-2001

Pharmaceutical Executive

Neurology's Broader Promise: An Exclusive Interview with Christopher Reeve

February 01, 2001

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During our conversation, Reeve pushes an even broader agenda: getting pharmaceutical companies to realize the huge market potential in spinal-cord research for a host of neurological conditions. He implores companies to put their attention, and their investment, into enterprises that are creating breakthroughs in new technologies promising wide therapeutic application.

The Top Ten Marketing Challenges in Neurology

February 01, 2001

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In a complex future that promises some of the most revolutionary treatments ever developed, marketing plans cannot be built early enough.

Call to Action

February 01, 2001

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Industry Must Invest

A Right to Dream

February 01, 2001

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Managing expectations is the new alchemy. All manipulators of opinion, from the US president down to the humblest peddler, now seek to minimize what people expect

Woman With a Mission: Pfizer's Lisa Egbuonu-Davis

February 01, 2001

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Lisa Egbuonu-Davis, MD, vice-president of global outcomes research and medical services for Pfizer, is determined to improve global access to necessary medicines.