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Patient EngagementPatient Engagement
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  • BioPharm International

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Pharmaceutical Executive-02-01-2001

home / journals / pharmaceutical-executive / pharmaceutical-executive-02-01-2001

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Neurology's Broader Promise: An Exclusive Interview with Christopher Reeve

Wayne Koberstein
February 1st 2001
ArticleFeatures

During our conversation, Reeve pushes an even broader agenda: getting pharmaceutical companies to realize the huge market potential in spinal-cord research for a host of neurological conditions. He implores companies to put their attention, and their investment, into enterprises that are creating breakthroughs in new technologies promising wide therapeutic application.


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The Top Ten Marketing Challenges in Neurology

Sibyl Shalo
February 1st 2001
ArticleFeatures

In a complex future that promises some of the most revolutionary treatments ever developed, marketing plans cannot be built early enough.


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Call to Action

Wayne Koberstein
February 1st 2001
ArticleFeatures

Industry Must Invest


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A Right to Dream

Wayne Koberstein
February 1st 2001
ArticleColumns

Managing expectations is the new alchemy. All manipulators of opinion, from the US president down to the humblest peddler, now seek to minimize what people expect


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Woman With a Mission: Pfizer's Lisa Egbuonu-Davis

L.J. Sellers
February 1st 2001
ArticleFeatures

Lisa Egbuonu-Davis, MD, vice-president of global outcomes research and medical services for Pfizer, is determined to improve global access to necessary medicines.

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