SPOTLIGHT -
Pharmaceutical Executive Digital Edition - September 2011
From Many, One
Pharm Exec's 10th Annual Industry Audit
Bill Trombetta surveys the landscape of pharma financials over the past year, and shows which companies rode the wave to the top of the industry in delivering value to shareholders.
Bridging the Hidden Hurdle in Cancer Cures
Diagnostics can bost the efficacy of drug treatments, but delivering the promise depends on a predictible pathway to reimbursement.
Pharma and Social Media: Ready to Make Nice?
The time is right for industry to overcome its social media phobia once and for all.
The Power of Product Development Partnership
Can cooperative ties between Big Pharma, NGOs, government, and international organizations pay the freight in making the fight against neglected diseases a permanent fix in global health?
Front and Center in the Fight against TB
Pharm Exec talks to Dr. Mel Spigelman, President and CEO of the TB Alliance, about the organization's tuberculosis priorities.
How to Recruit 70,000 People in One Year
Tata Consultancy Services has grown into one of the largest IT solutions providers in the world
Innovating Around Innovation
Richard Barker, former Director General of ABPI, proposes a new agenda on how to restore public confidence in the value behind science.
India: Good Endings, Good Beginnings!
Within an industry that traditionally moves at a slow pace, the rapidly changing playing field as required both Indian pharmaceutical companies, as well as MNCs, to adjust their strategies accordingly
Two Million Man Hours
PricewaterhouseCooper's "Global Construction 2020" report predictions
Rebates and Reform
User-fee renewal legislation sets the stage for new policies affecting reimbursement, research, and regulatory oversight.
Should the US Gamble with Risk Sharing?
Especially when payers come to the table holding the best cards - leaving industry second-guessing its strategy.
Dr. Reddy's — The Turnaround
Q&A with Satish, Reddy, MD, COO of Dr. Reddy's Labs
The Power of Observation
Observational studies present a compelling real-world corollary to the classic randomized clinical trial.
Get Back in the Box!
Despite the gloom, most forecasts show the US will stay atop the industry in profits for at least the next generation of products.
Turning the Ins and Outs of Marketing Inside-Out
Keeping your finger on the pulse of consumers leads to better, more actionable insights-and better results.
The Capital of the Future
Gujarati has become one of India's most industrialized states