Strategy

Rizzo discusses Veeva’s latest findings on how life sciences companies are utilizing this strategy to speed up uptake of new treatments.

Manufacturers must navigate complex regulatory landscapes, understand diverse cultural nuances, and prioritize patient access in each region.

Strategic imperatives for biotech firms in light of the latest market dynamics and investor behaviors.

Integrated Delivery Networks have impacted everything from drug launches to sales approaches.

As HCPs continue to face time constraints and information overload, delivering relevant and personalized content becomes increasingly critical.

Insights from Takeda, Jazz, Nestlé Health Sciences, Humana, and other healthcare executives

The global president of endomechanical and energy for Johnson & Johnson MedTech discusses the need for multidisciplinary care when treating obesity.

The CEO of Revelation Pharma discusses how compounding pharmacies may help solve the ongoing issue with drug shortages.

David Minkin, President & GM at epocrates, offers his insights into the importance of trust, first-party data, and strategic partnerships in ensuring successful marketing campaigns.

Deployments are often built on the concept that growth comes from new prescribers, which may be limiting their success.

Cencora’s associate director of value and access strategy for its commercialization strategy & access solutions division discusses the current state of pre-approval information exchanges.

Companies offering post-grad rotational programs develop broad skillsets in new hires.

With competition for follow-on-biologics on the upswing—and a potential market boom perhaps around the corner—continued education and course-setting for all stakeholders in charting the access landscape is paramount.

Cencora’s vice president of product management, global products & solutions Beth Riggio discusses the issues the industry faces with recalls and how it can improve.

The CEO of Outcomes discusses how local pharmacies are playing an important role in improving health equity.

Insight that can help smaller biotech companies prepare for commercialization in the world of big pharma.

Unique approaches are needed to bring solutions to fighting cancer and bacterial-resistant infections.

Stark discusses how the ways that data is reshaping commercial strategies.

HCPs are utilizing new ways of communicating with reps, according to new data.

As the use of emerging technologies such as generative artificial intelligence continues to grow to support the innovation goals of Fortune 500 companies, so too does the risk of cybersecurity breaches.

Companies must address myriad challenges to improve upon issues such as data quality and transparency, process efficiency, and artificial intelligence/machine learning preparedness.

The importance of enabling customer intelligence at scale.

How drugmakers can better harness real-world evidence to drive their clinical and commercial objectives, while also providing greater clarity for healthcare providers and improved access to therapy for the patients they serve.

While hurdles remain, home healthcare could deliver better patient-centered cancer care—providing improved outcomes, enhanced quality of life, and reduced strain on resources.

Powley discusses his team’s recent patient journey mapping exercise and the impact it has had on RMMH.