The announcement provides Currax the ability to highlight Contrave patient stories and share them on a national scale through commercial expansion and new DTC campaign.
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Currax Pharmaceuticals, the manufacturer of the GLP-1 Contrave announced the national expansion of its Cravings Don’t Own Me CTV ad campaign, now reaching upwards of 70% of the U.S. population. Currax aligned the expansion with its new Real Patients, Real Results campaign serving as a direct-to-consumer production that highlights real Contrave users spanning various ages, locations, and lifestyles across the U.S.

The real deal

A recent national survey sponsored by Currax conducted a study on over 1,000 U.S adults suffering from obesity. The study’s findings show 92% of participants claiming that treating obesity isn’t just about reaching weight goals but focusing on regaining one’s confidence and mobility. The same survey also showed that 87% of adults experience food cravings with more than 50% of participants aiming to diminish these cravings. This survey portrayed how weight loss can be personal and the impact of having real patients sharing their own personal experiences can have on those suffering from weight loss difficulties.

Currax launched its Real Patients, Real Results campaign with three initial patients, Brian T., Jeanette J., and Jennifer J. These three patients serve as the inaugural ambassadors for the campaign, aiming to spread their personal journeys in weight management while also sharing the influence Contrave has in their daily lives.

Brian T. shared insight on his personal weight loss experience saying, “GLP-1s finally helped me lose weight after years of trying everything, but I couldn't afford to stay on them. I was terrified I'd lose all the progress I made. Talking to my doctor opened the door to another option that I could actually stick with: Contrave. I'm sharing my story because I know I'm not alone. People like me, especially seniors, deserve real, affordable solutions, not just short-term hope."¹

Currax is producing each story to highlight the unique perspective of each individual patients journey while taking Contrave. These stories will be available on multiple social media platforms including Reddit, Facebook, Instagram, YouTube, and will be featured at SaveOnContrave.com.

The stories will be shared through a variety of mediums including:

• Video testimonials
• Digital storytelling
• Other curated content

The campaign aims at connecting people during any point of their weight loss journey and will institute various patient profiles, videos, social media content, and digital ads all designed to develop and curate a community while simultaneously empowering those facing difficulty with food cravings, emotions about food, and general weight loss.

Expanding the campaigns

Accompanying the Real Patients, Real Results campaign is the expansion of the Cravings Don’t Own Me CTV ad campaign, which aims to support The Real Patient’s Initiative. The initial ad campaign airing in select regions across the U.S. earlier this year and serves as an awareness boost for Contrave. Both campaigns provide a reflection of Currax’s focus on providing patient focused care, transparency, and educational information.

Derrick Gastineau, head of marketing at Currax, touched on the importance of bringing personal aspects to both campaigns, saying, "Weight loss is personal. These stories reflect the impact obesity has on millions of people worldwide and the strength and challenges of the people behind them. We believe sharing these personal stories is one of the most meaningful ways to reach and support others on similar paths. Our ultimate goal is to deliver a simple, but powerful message: You are not alone on this journey."¹

Sources

1. Currax Announces National Expansion of "Cravings Don't Own Me" CTV Commercial, Along with Launch of New "Real Patients, Real Results" DTC Campaign Currax Pharmaceuticals August 5, 2025 https://www.prnewswire.com/news-releases/currax-announces-national-expansion-of-cravings-dont-own-me-ctv-commercial-along-with-launch-of-new-real-patients-real-results-dtc-campaign-302521325.html