Commentary|Videos|April 22, 2024
Current State of the Pharma Sales and Marketing Sales Force
Author(s)Mike Hollan, Miranda Schmalfuhs
Industry executives dive into trends like utilizing AI and influencers for content creation, personalizing messages to the patient, combatting the spread of misinformation and much more in the video version of our executive roundtable discussion
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Executive Roundtable Participants:
- Ian Baer, Founder and Chief Soothsayer, Sooth
- Andrew Bast, Chief Strategy Officer, Greater Than One
- Jay Shah, Senior Solutions Engineer, MMIT
- Simon Arkell, CEO and Co-Founder, Ryght
- Glen Saunders, VP of Product Management and Strategy, Skipta
- John Kenny, SVP and Head of Strategic Planning, EVERSANA
Moderated by Mike Hollan
Video edited by Miranda Schmalfuhs
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