|Articles|May 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-05-01-2001

How to Win Friends and Influence R&D

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

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The Power of Public Relations

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Market Research 101

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World-Class Marketing Plans

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Working with an Agency

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A Strategic Overview

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The Regulatory Environment

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Former U.S. Representative Joe Cunningham (D-SC), spokesperson, Pharmaceutical Reform Alliance.
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