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Pharmaceutical Executive

Pharmaceutical Executive

Pharmaceutical Executive-05-01-2001
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How to Win Friends and Influence R&D

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

Articles in this issue
The Power of Public Relations
Market Research 101
World-Class Marketing Plans
How to Win Friends and Influence R&D
Working with an Agency
A Strategic Overview

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