|Articles|May 1, 2001
- Pharmaceutical Executive-05-01-2001
A Strategic Overview
PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.
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Articles in this issue
about 25 years ago
The Power of Public Relationsabout 25 years ago
Market Research 101about 25 years ago
World-Class Marketing Plansabout 25 years ago
How to Win Friends and Influence R&Dabout 25 years ago
Working with an Agencyabout 25 years ago
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