
|Articles|May 1, 2001
- Pharmaceutical Executive-05-01-2001
A Strategic Overview
PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.
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Articles in this issue
over 24 years ago
The Power of Public Relationsover 24 years ago
Market Research 101over 24 years ago
World-Class Marketing Plansover 24 years ago
How to Win Friends and Influence R&Dover 24 years ago
Working with an Agencyover 24 years ago
The Regulatory EnvironmentNewsletter
Lead with insight with the Pharmaceutical Executive newsletter, featuring strategic analysis, leadership trends, and market intelligence for biopharma decision-makers.
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