|Articles|May 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-05-01-2001

The Power of Public Relations

PMs find new ground for reinforcing marketing messages and targeting the media mix.

Articles in this issue

over 25 years ago

Market Research 101

over 25 years ago

World-Class Marketing Plans

over 25 years ago

How to Win Friends and Influence R&D

over 25 years ago

Working with an Agency

over 25 years ago

A Strategic Overview

over 25 years ago

The Regulatory Environment