|Articles|May 1, 2001

Pharmaceutical Executive

  • Pharmaceutical Executive-05-01-2001

The Power of Public Relations

PMs find new ground for reinforcing marketing messages and targeting the media mix.

Articles in this issue

almost 25 years ago

Market Research 101

almost 25 years ago

World-Class Marketing Plans

almost 25 years ago

How to Win Friends and Influence R&D

almost 25 years ago

Working with an Agency

almost 25 years ago

A Strategic Overview

almost 25 years ago

The Regulatory Environment

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