Market Research 101

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Pharmaceutical Executive

Pharmaceutical ExecutivePharmaceutical Executive-05-01-2001

Everything you wanted to know from your customers and are ready to ask.

Articles in this issue
The Power of Public Relations
Market Research 101
World-Class Marketing Plans
Branding Lessons from Consumer Marketing
How to Win Friends and Influence R&D
Choosing an Agency
Working with an Agency
A Strategic Overview
The Regulatory Environment
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