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Introducing Inizio: Ashfield and Huntsworth Unite Expertise to Form Strategic Partner
Ashfield and Huntsworth unite their full suite of advisory, medical, marketing, communications and patient and stakeholder engagement services to create Inizio, a strategic partner to health and life science companies throughout the life cycle of their drug products.
Operating from 35 countries with a team of 10,000+ employees and an unparalleled number of strategic, scientific, medical and creative experts, Inizio connects the capabilities to support its clients with transformative go-to-market solutions across all therapeutic areas.
“The creation of Inizio is a direct response to the increasingly complex landscape our clients navigate in terms of clinical development, product launch and commercialization. Through Inizio they can access the specialist expertise and a partner that will help them to optimize the commercialization of their products.
Inizio launches with five specialist business units that provide a suite of capabilities from landscape assessment to loss of exclusivity: Inizio Advisory: Inizio Medical, Inizio MarComms, Inizio Engage, and Inizio Biotech.
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
