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JUICE Pharma Worldwide, a privately-held, full-service global creative marketing communications agency focused on healthcare, announced that Katya Petrova has been appointed Chief Business Officer, a new position. Petrova will report directly to Lynn Macrone and Forrest King, Co-Chief Executive Officers.
Petrova most recently served as an Executive Vice President, Director of Client Services for the Pharma Division, Grey NY.
“Katya is a proven leader and we believe this is the perfect role for her at the perfect time for our agency,” said Macrone. “Her role as the Chief Business Officer will be to own and unify around the JUICE narrative that drives our client’s satisfaction and our winning culture, while also being responsible for the growth and operational infrastructure to help take JUICE to the next level."