- Sustainability
- DE&I
- Pandemic
- Finance
- Legal
- Technology
- Regulatory
- Global
- Pricing
- Strategy
- R&D/Clinical Trials
- Opinion
- Executive Roundtable
- Sales & Marketing
- Executive Profiles
- Leadership
- Market Access
- Patient Engagement
- Supply Chain
- Industry Trends
JUICE Pharma Names First Ever Chief Business Officer
JUICE Pharma Worldwide, a privately-held, full-service global creative marketing communications agency focused on healthcare, announced that Katya Petrova has been appointed Chief Business Officer, a new position. Petrova will report directly to Lynn Macrone and Forrest King, Co-Chief Executive Officers.
Petrova most recently served as an Executive Vice President, Director of Client Services for the Pharma Division, Grey NY.
“Katya is a proven leader and we believe this is the perfect role for her at the perfect time for our agency,” said Macrone. “Her role as the Chief Business Officer will be to own and unify around the JUICE narrative that drives our client’s satisfaction and our winning culture, while also being responsible for the growth and operational infrastructure to help take JUICE to the next level."
Beyond the Scrubs: Understanding Healthcare Providers as People for Increased Engagement
March 28th 2024The benefits of adopting a humanized approach to healthcare provider marketing extend across the healthcare spectrum, enhancing engagement rates, brand loyalty, and marketing ROI, while also driving better outcomes for patients.
Transforming Cancer Care: Data, AI, and Patient-Centered Care
July 20th 2023Join us as Mohit Manrao, SVP and head of US oncology at AstraZeneca, shares his patient-centered approach to transforming cancer care, bridging the gap between innovative science and tangible patient outcomes across all populations on a global scale.
