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Knox Lane–Backed Fingerpaint Acquires Emcay, Expanding Company’s Multicultural Capabilities


Fingerpaint Marketing, Inc. announced the acquisition of Emcay, LLC, a full-service agency uniquely designed to provide a perfect balance of pharmaceutical knowledge and multicultural insight, and the creation of Fingerpaint Multicultural, a specialty offering that will focus solely on Pharmacultural® marketing. In December 2020, Fingerpaint partnered with San Francisco–based private equity firm Knox Lane to accelerate its trajectory through organic growth and strategic partnerships.

Fingerpaint Multicultural will fall under the Fingerpaint Marketing brand and tap into both companies’ multicultural expertise.

Pharmacultural® marketing is the basis for a proprietary approach to rethinking and distilling unique cultural insights into actionable and authentic content and campaigns, no matter the therapeutic area, channel, or customer type.

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