Outsourced healthcare services provider, Ashfield, part of UDG Healthcare, has announced the launch of The Ashfield Solution, an agile, multi-channel engagement model underpinned by a field analytics engine.
The Ashfield Solution addresses the challenges of pharmaceutical companies needing to maintain or improve return on investment (ROI). Utilizing the AshfieldGuide, a sales analytics and planning platform, it provides a more efficient, impactful and agile sales model with the capability to flex resources in ‘real-time’ in reaction to market events.
The new model reportedly helps pharmaceutical companies optimize their investment in light of margin pressure, loss of exclusivity, new product data and new market entrants including biosimilars. It provides analytics capabilities in response to curve modeling, segmentation techniques, mix modeling and geospatial optimisation. In addition, the commercial model is said to deliver engagement optimization and monthly reporting on ROI, call attainment and performance.
For more information visit www.ashfieldhealthcare.com
Fierce Females in the Life Science Space
March 29th 2024In this week’s episode, in recognition of international women’s month, Editor Miranda Schmalfuhs has compiled audio clips from interviews with female KOLs that she's been fortunate enough to speak with over this past month for content across a few of our brands.