Online drugstores lack appeal

Pharmaceutical Representative

According to the Greenwich, CT-based market research company InsightExpress, online consumers are staying away from online pharmacies.

According to the Greenwich, CT-based market research company InsightExpress, online consumers are staying away from online pharmacies. According to a survey of 300 adult online consumers, 93% of respondents have never made a purchase from an online drugstore, and 76% have never even visited an online drugstore site.

"The online drugstore business model makes sense in theory, but not in practice," said Charles Hamlin, president of InsightExpress. "It's not gaining traction in the online marketplace, mainly because people desire the personal interaction they receive with the local pharmacist. There's an extraordinary difference between buying a CD online and discussing side effects and proper dosages."

According to InsightExpress, the future does not look good. When asked about prospective buying intent, 57% of respondents stated that they probably would not purchase prescription drugs online, and 31% were undecided. Only 12% of respondents said they would likely purchase prescriptions online in the future. PR