Out to Lunch?
Pharmaceutical Executive
It's twelve o'clock-do you know where your reps are? According to research from Health Strategies Group, lunches provide one of the few opportunities in today's short-call environment for sit-down discussions with doctors. The average length of a lunch is 13 minutes, with an average of three physicians per meeting.
It's twelve o'clock—do you know where your reps are? According to research from Health Strategies Group, lunches provide one of the few opportunities in today's short-call environment for sit-down discussions with doctors. The average length of a lunch is 13 minutes, with an average of three physicians per meeting.
That's an eternity compared with the typical drop-in sales call, which lasts slightly less than two-and-a-half minutes. Sales reps are nearly twice as likely to deliver an effective interaction during a lunch meeting than during the average drop-in call. In a typical 40-call week, only four of a rep's interactions with doctors take place at lunch. Physicians average seven lunches with reps per month, with about 92 percent of physicians agreeing to these kinds of meetings. On average, representatives have lunch every 53 days with primary care physicians, and every 25 days with specialists.
News from Sales
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
