PEE readership survey

February 6, 2007

PEE readership survey

Q1How long have you been a reader of Pharmaceutical Executive Europe?
Since its launch in 2003
2 years
1 year
Less than a year
Q2Overall, how long do you spend reading an issue of Pharmaceutical Executive Europe?
3 years
6 months
2 years
1 month
1 year
1 week
Q3How long do you keep your issues of Pharmaceutical Executive Europe?
3 years
6 months
2 years
1 month
1 year
1 week
Q4Apart from you how many other people read your copy of Pharmaceutical Executive Europe?
5+
2
4
1
3
None
Q5How often do you read the following sections of Pharmaceutical Executive Europe?
 Executive Profile    
 From the Editor    
 News & analysis    
 Brussels report    
 The Mix    
 On the Move    
 Calendar of events    
 Last Word    
Q6How interested are you in the following sections of Pharmaceutical Executive Europe? (5 = very interested, 1 = not interested)
 Executive Profile    
 From the Editor    
 News & analysis    
 Brussels Report    
 The Mix    
 On the Move    
 Calendar of events    
 Last Word    
Q7How would you rate the following sections of Pharmaceutical Executive Europe?
 Executive Profile    
 From the Editor    
 News & analysis    
 Brussels Report    
 The Mix    
 On the Move    
 Calendar of events    
 Last Word    
Q8How would you rate Pharmaceutical Executive Europe on each of the following criteria?
 Range of topics covered    
 Front cover design    
 Page layout and design    
 Relevance to your job    
 As a strategic business management and marketing publication for the pharma industry    
Q9How much coverage of the following topics would you like to see in future issues?
 Brand development  
 Market research  
 Marketing strategies  
 Medical education  
 Medical communications  
 Meetings and events  
 Public relations  
 New product launch case studies  
 DTC  
 Pricing  
 eDetailing  
 CRM  
 Regulatory affairs  
 Packaging  
 Marketing technologies  
 eMarketing  
 European industry news  
 RFID  
Q10Are there any other subjects/topics (marketing or non-marketing related) that you would like to see more coverage of in Pharmaceutical Executive Europe?
Q11Is there anything you would change about Pharmaceutical Executive Europe?
Q12How many off site meetings do you plan a year?
Q13Which of the following are you involved in planning?
Sales and training meetings
Meeting planning/site selection
Convention planning
Trade show and exhibition planning
Board meetings
Incentive travel programmes
 Other, please specify
Q14In which of the following locations do you plan to hold meetings?
UK
Switzerland
Germany
Denmark
France
Sweden
Italy
Finland
Spain
Norway
Netherlands
Central and Eastern Europe
Ireland
  
Q15What is your annual budget for off site meetings (Euros)?
>1,000,000
50,000 - 100,000
500,000 - 1,000,000
25,000 - 50,000
250,000 - 500,000
<25,000
100,000 - 250,000
  
Q16Which of the following products/services related to Medical Education are you involved in purchasing ?
Symposia/educational meetings
Dinner meetings
Facility Selection
Web-enabled CME
Q17Does your work scope cover the European region?
Yes
No
Q18Does your work scope cover the Asia Pacific region?
Yes
No
Q19We are launching a new digital magazine, Pharmaceutical Executive Asia Pacific. Would you like to submit an article for inclusion in this new magazine? (please note, by ticking yes you will be contacted by an editor for further information)
Yes
No
Q20What is your job function?
Corporate management
Sales management
Brand management
Market research
Marketing management
eMarketing
Project management
CRM
Advertising/PR/Promotion/Media planning
Product Management
Q21Do you recommend, specify or authorise the purchase of services, equipment or supplies?
I authorise
I specify
I recommend
No involvement
Q22Name
Q23Company
Q24Email address
Q25Telephone No.