On Thursday, January 15, 2026, President Trump announced The Great Healthcare Plan, his latest plan aimed at lowering healthcare costs for American citizens. The proposal is a series of measures aiming to lower drug prices and insurance premiums, maximize price transparency, and hold large insurance companies accountable.¹

During the president’s reveal of the new plan, he quickly called on Congress to enact the plan, saying, “We will have maximum price transparency and costs will come down incredibly. I’m calling on Congress to pass this framework into law without delay, we have to do it right now so that we can get immediate relief to the American people, the people I love.”

The White House says the plan is expected to deliver money directly to the American people rather than insurance companies, large pharma organizations, and or other special interest groups, in an effort to put patients over industry leader profits.²

“Instead of putting the needs of big corporations and special interests first our plan finally puts you first and puts more money in your pocket,” said President Donald J. Trump.

According to The White House, the plan is expected to deliver immediate relief to millions of Americans that are challenged with high healthcare costs it blamed on the “Democrats’ unaffordable Care Act.”²

How will this plan lower drug costs?

The Great Healthcare Plan is reportedly designed to lower prescription drug prices for American patients, through building on President Trumps previous efforts to lower prices, including codifying the Most-Favored-Nation deals in order to achieve similar low prices paid by other countries.¹

Additionally, the plan is also expected to make more verified safe pharmaceutical drugs available for over-the-counter purchase, with The White House saying it will lower healthcare costs and simultaneously improve customer choice through price transparency, increased competition, and reduced needs for doctor’s visits.

What is the plan for lowering insurance premiums?

In a fact sheet, The White House says The Great Healthcare Plan follows through on the President’s vision to send money directly to American citizens, reduce insurance premiums, and cut kickbacks paid by pharmacy benefit managers to the large brokerage middlemen that deceptively raise the cost of health insurance. The plan will also halt extra taxpayer-funded subsidy payments to big insurance companies and instead send that money directly to eligible American patients, according to The White House.¹

The Great Healthcare Plan is also expected to fund a cost-sharing reduction program designed for healthcare plans and will save taxpayers at least $36 billion, while reducing common Obamacare plan premiums by upwards of 10% according to the Congressional Budget Office.

How will the plan hold large insurance companies accountable?

The Great Healthcare Plan is expected to integrate a “Plain English” insurance standard, requiring insurance companies to prominently post the profits taken out of premiums along with the frequency with which they deny care.¹

According to The White House, the plan will require insurance companies to publish rate and coverage comparisons upfront on their website in English instead of “industry jargon,” while also requiring companies to publish percentage of revenues paid out compared to overhead costs and profits, as well as percentage of rejected insurance claims.¹

How will the Plan maximize price transparency?

The Great Healthcare Plan will require any healthcare provider or insurer accepting Medicare or Medicaid to post both their price and any associated fees to patients, a task the Biden administration failed to enforce, according to The White House.¹

“Most importantly, it will require any hospital or insurer who accepts Medicare or Medicaid to prominently post all prices of their place of business so that you are never surprised, and you can easily shop for a better deal or better care, and you’re going to end up doing both, you’re going to get a better deal and better care,” said President Trump.

Sources

1. Fact Sheet: President Donald J. Trump Calls on Congress to Enact The Great Healthcare Plan The White House Janurary 15, 2026 https://www.whitehouse.gov/fact-sheets/2026/01/fact-sheet-president-donald-j-trump-calls-on-congress-to-enact-the-great-healthcare-plan/
2. President Trump Unveils The Great Healthcare Plan to Lower Costs and Deliver Money Directly to the People The White House January 15, 2026 https://www.whitehouse.gov/articles/2026/01/president-trump-unveils-the-great-healthcare-plan-to-lower-costs-and-deliver-money-directly-to-the-people/