Study Shows Collaboration Benefits with Pharma and Non-Profits
Accenture, a global professional services company, released findings from its new Patient Services Study. The study shows that more collaboration between pharma companies and nonprofit organizations that support services and advocate for patients would deliver better patient experiences.
The study, which surveyed 4,000 U.S. and European patients, examines the role that patient organizations play in providing support, information, and other services to patients and whether better collaboration with pharma companies could improve the patient experience and care. The study focused on three different diseases/medical conditions-migraine, rheumatoid arthritis, and chronic lymphocytic leukemia-selected due to their significant, yet different, impact on patients’ daily lives.
To read the full study, visit here.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
