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Study Shows Collaboration Benefits with Pharma and Non-Profits
Accenture, a global professional services company, released findings from its new Patient Services Study. The study shows that more collaboration between pharma companies and nonprofit organizations that support services and advocate for patients would deliver better patient experiences.
The study, which surveyed 4,000 U.S. and European patients, examines the role that patient organizations play in providing support, information, and other services to patients and whether better collaboration with pharma companies could improve the patient experience and care. The study focused on three different diseases/medical conditions-migraine, rheumatoid arthritis, and chronic lymphocytic leukemia-selected due to their significant, yet different, impact on patients’ daily lives.
To read the full study, visit here.
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.
