Recruiting patients remains one of the most difficult challenges clinical trial sponsors face. Recognizing that fewer than five percent of eligible adult patients enroll in therapeutic trials.
Recruiting patients remains one of the most difficult challenges clinical trial sponsors face. Recognizing that fewer than five percent of eligible adult patients enroll in therapeutic trials, many sponsors have turned to supplemental recruitment, the practice of pre-qualifying community-based patients for referral to clinical trial sites for screening.
“The primary reason that patients do not participate is that they are unaware of opportunities to do so,” said Elisa Cascade, MBA, Vice President of Corporate Development at DrugDev.org, an online network designed to link trial sponsors and investigators. “Physician investigator sites and other researches are actively seeking opportunities to make community-based patients aware of clinical trials. There was little information in the literature on patient-level interest in studies and patient characteristics associated with study interest.”
Ms. Cascade was lead author on a survey of nearly 8,600 patients that focused on drivers of patient interest in clinical trial participation. The study was conducted by Quintiles, where she was Vice President, Digital Patient Unit. The survey identified three key variables that explain patient interest in studies, age, condition, and treatment satisfaction.
“These findings have important implications for the clinical trial recruitment plan,” Ms. Cascade said. “Investigators who tailor their recruitment strategies to patients who are younger and have a greater dissatisfaction witdh their current treatment (due to bothersome side effects or unmet treatment need) should see a better return on investment for their patient outreach activities.”
This article is part of a series examining popular peer-reviewed articles from years past called “Peer-Reviews Revisited: Why You Should Read Today.” You can read the other articles in the series here.
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.