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Zephyr Health, Insights-as-a-Service solution provider for life sciences companies, announced the launch of its latest addition to its Zephyr Illuminate solution-Relationship Analytics. These new analytic capabilities are created for life sciences professionals looking to understand and capitalize on healthcare provider (HCP) and organizations (HCO) relationships and networks.
Relationship Analytics puts an HCP or HCO’s relative network into medical and market context based on type, importance, and strength of relevant connections. With this ability, life sciences companies can measure and compare relationships such as physician and account referral potential, co-authorship and co-investigator potential, speaker bureau attendee’s potential, and more.