
Eduardo Schur
Eduardo Schur is Principal, EY Americas Health Science and Wellness Commercial Strategy Leader.
Articles by Eduardo Schur


Life sciences companies have an opportunity to craft a sales approach that resonates with clients, protects against future disruptions and stands out from the competition.

New Standards for First-to-Launch Players
While COVID-19 has shifted some of the rules, research reveals that practice changes were already afoot for market newcomers.

Research Reveals New Launch Standards for First-to-Launch Pharma and Biotech Companies in the U.S.
While COVID-19 has shifted the rules of the healthcare industry, research shows there was already progress on changes being made for how pharma companies are launching products.

505(b)(2): A Pathway to Competitiveness Through Innovation for Specialty and Generic Companies
As the market for specialty and generic products continues to become more competitive and pricing pressures increase, the 505(b)(2) pathway may allow companies more options to diversify their portfolios.
Latest Updated Articles
The Evolving Landscape in Psychiatry: Challenges and Opportunities for BiopharmaPublished: October 13th 2025 | Updated: November 3rd 2025
New Standards for First-to-Launch PlayersPublished: September 14th 2020 | Updated: October 7th 2020
505(b)(2): A Pathway to Competitiveness Through Innovation for Specialty and Generic CompaniesPublished: December 4th 2019 | Updated: November 15th 2020
Research Reveals New Launch Standards for First-to-Launch Pharma and Biotech Companies in the U.S.Published: June 26th 2020 | Updated: September 16th 2021