Pharmaceutical Executive-05-01-2001

Pharmaceutical Executive

The Power of Public Relations

May 01, 2001

Features

PMs find new ground for reinforcing marketing messages and targeting the media mix.

Market Research 101

May 01, 2001

Features

Everything you wanted to know from your customers and are ready to ask.

World-Class Marketing Plans

May 01, 2001

Features

Planning fundamentals map the route to increased worldwide market share.

Branding Lessons from Consumer Marketing

May 01, 2001

Features

Build powerful brand identities that grab new customers and increase loyalty by taking a page from the experts.

How to Win Friends and Influence R&D

May 01, 2001

Features

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

Choosing an Agency

May 01, 2001

Features

From courtship to marriage, agency selection dos and don}ts guide the way to a perfect match.

Working with an Agency

May 01, 2001

Features

Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.

A Strategic Overview

May 01, 2001

Features

PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.

The Regulatory Environment

May 01, 2001

Features

Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.