Pharmaceutical Executive-05-01-2001

May 01, 2001

PMs find new ground for reinforcing marketing messages and targeting the media mix.

May 01, 2001

Everything you wanted to know from your customers and are ready to ask.

May 01, 2001

Planning fundamentals map the route to increased worldwide market share.

May 01, 2001

Build powerful brand identities that grab new customers and increase loyalty by taking a page from the experts.

May 01, 2001

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

May 01, 2001

From courtship to marriage, agency selection dos and don}ts guide the way to a perfect match.

May 01, 2001

Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.

May 01, 2001

PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.

May 01, 2001

Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.