Pharmaceutical Executive-05-01-2001

PMs find new ground for reinforcing marketing messages and targeting the media mix.

Everything you wanted to know from your customers and are ready to ask.

Planning fundamentals map the route to increased worldwide market share.

Build powerful brand identities that grab new customers and increase loyalty by taking a page from the experts.

To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.

From courtship to marriage, agency selection dos and don}ts guide the way to a perfect match.

Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.

PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.

Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.