Pharmaceutical Executive
May 01, 2001
Features
PMs find new ground for reinforcing marketing messages and targeting the media mix.
May 01, 2001
Features
Everything you wanted to know from your customers and are ready to ask.
May 01, 2001
Features
Planning fundamentals map the route to increased worldwide market share.
May 01, 2001
Features
Build powerful brand identities that grab new customers and increase loyalty by taking a page from the experts.
May 01, 2001
Features
To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.
May 01, 2001
Features
From courtship to marriage, agency selection dos and don}ts guide the way to a perfect match.
May 01, 2001
Features
Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.
May 01, 2001
Features
PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.
May 01, 2001
Features
Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.