The Power of Public Relations
PMs find new ground for reinforcing marketing messages and targeting the media mix.
Market Research 101
Everything you wanted to know from your customers and are ready to ask.
World-Class Marketing Plans
Planning fundamentals map the route to increased worldwide market share.
How to Win Friends and Influence R&D
To work well together, product managers and their R&D liaisons must understand each other}s needs, motives, terminology, and decision processes.
Working with an Agency
Creative partnerships need realistic expectations and clear communication for successful product launch...and beyond.
A Strategic Overview
PMs must think strategically, set objectives, and be responsible for the overall management of a product}s life cycle.
The Regulatory Environment
Rules imposed by FDA and other regulatory agencies add legal challenges to promoting pharmaceuticals.
