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Pharmaceutical Executive-02-01-2012
Pharmaceutical Executive
Pharmaceutical Executive Digital Edition - February 2012
February 01, 2012
Issue PDF
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Brand of the Year : Abbott's Humira
How to Choose a Medical Animator
February 01, 2012
Column
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For a rendering to be effective, the right balance must be struck between captivating art and accurate science.
Money for Nothing, Patents for Free?
February 01, 2012
Column
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State tech transfer laws giving universities automatic ownership of employees' inventions represent a threat to pharma partnerships-but the Supreme Court is poised to intervene in the industry's favor.
Prizing the Eye : Brent Saunders, CEO Bausch + Lomb
February 01, 2012
Features
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Pharm Exec speaks to Bausch + Lomb CEO Brent Saunders about how he turned around "a very troubled company".
Brand Success: It's Not Serendipity
February 01, 2012
From the Editor
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A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.
Brazil Report: A Bold Player Blooms
February 01, 2012
Country Report
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Brazil was the last country to enter the fiscal crisis, but also the first to exit. And with a burgeoning middle class and a staunch commitment to national development, its pharmaceutical future is now.
Of Farms, Beaches … and Generics
February 01, 2012
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Brazilian industry is learning to spread its pharma manufacturing around more.
FDA Social Media Guidelines: Irresponsible?
February 01, 2012
Column
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After two years of waiting, FDA issued the first in a series of planned guidelines on social media at the end of last year. We look at some of the experts' reactions.
Time to Appoint a 'Chief Patient Officer'?
February 01, 2012
Column
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Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.
Japanese Knowledge Brought to Brazil
February 01, 2012
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Astellas makes its presence felt in Brazil.
How Do You Make a Hormone?
February 01, 2012
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French-based Besins is a relatively new entrant to the Brazilian pharma market.
Costs and Benefits of Health Reform
February 01, 2012
Column
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Will expanded markets and ACOs offset higher rebates, added fees, and closer scrutiny of marketing and prices?
Industry/Gov't R&D Support: So Far So Good
February 01, 2012
Column
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The EU's Innovative Medicines Initiative is helping to invigorate new drug development, but there are still many hurdles to tackle before its promise is realized.
Torrent: Indian Success, Brazilian Ways
February 01, 2012
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Torrent's affiliate in Brazil has become the India-based company's biggest.
As the Compliance Net Tightens...
February 01, 2012
Column
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Time to stop and think about CMS's 'Proposed Rule' on transparency and what it means for the life sciences business model.
Eenie, Meenie, Minie, Biominas
February 01, 2012
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Biominas helps foster the development of biotech-related businesses in Brazil.