Pharmaceutical Executive Digital Edition - February 2012
Brand of the Year : Abbott's Humira
How to Choose a Medical Animator
For a rendering to be effective, the right balance must be struck between captivating art and accurate science.
Money for Nothing, Patents for Free?
State tech transfer laws giving universities automatic ownership of employees' inventions represent a threat to pharma partnerships-but the Supreme Court is poised to intervene in the industry's favor.
Trying Trials at GC-2
Brazil's clinical trial research is the country's backbone.
Prizing the Eye : Brent Saunders, CEO Bausch + Lomb
Pharm Exec speaks to Bausch + Lomb CEO Brent Saunders about how he turned around "a very troubled company".
Brand Success: It's Not Serendipity
A new generation of products for inflammatory disease is coming forward, promising better promise and possibly a cure.
Brazil Report: A Bold Player Blooms
Brazil was the last country to enter the fiscal crisis, but also the first to exit. And with a burgeoning middle class and a staunch commitment to national development, its pharmaceutical future is now.
Of Farms, Beaches … and Generics
Brazilian industry is learning to spread its pharma manufacturing around more.
FDA Social Media Guidelines: Irresponsible?
After two years of waiting, FDA issued the first in a series of planned guidelines on social media at the end of last year. We look at some of the experts' reactions.
Time to Appoint a 'Chief Patient Officer'?
Sarah Krug asks if it is time for pharma companies to appoint a Chief Patient Officer, a new position designed to build an accord around patient trust.
Japanese Knowledge Brought to Brazil
Astellas makes its presence felt in Brazil.
How Do You Make a Hormone?
French-based Besins is a relatively new entrant to the Brazilian pharma market.
Costs and Benefits of Health Reform
Will expanded markets and ACOs offset higher rebates, added fees, and closer scrutiny of marketing and prices?
Best to Market
Pharm Exec's Brand of the Year: Abbott's Humira
Industry/Gov't R&D Support: So Far So Good
The EU's Innovative Medicines Initiative is helping to invigorate new drug development, but there are still many hurdles to tackle before its promise is realized.
Torrent: Indian Success, Brazilian Ways
Torrent's affiliate in Brazil has become the India-based company's biggest.
As the Compliance Net Tightens...
Time to stop and think about CMS's 'Proposed Rule' on transparency and what it means for the life sciences business model.
Eenie, Meenie, Minie, Biominas
Biominas helps foster the development of biotech-related businesses in Brazil.