Pharmaceutical Executive
February 17, 2015
Features
14
Breaking down the four steps to a successful drug launch, using Keryx Biopharmaceuticals’ model for Auryxia, its new treatment for chronic kidney disease.
February 16, 2015
Columns
14
The interesting dynamic of industry-targeted memes in social media-still a quiet treading ground for pharmas.
February 15, 2015
Columns
14
How will companies market similarity in a way that differentiates from the innovator? Customer experience may be the key.
February 01, 2015
From the Editor
14
The small biotech space-credited with ending the drought in new FDA drug approvals in recent years-takes center stage at this year's J.P. Morgan Investors Conference.
February 01, 2015
Features
14
As more new products vie for payer and prescriber attention, the stakes around launch success are higher than ever. Here are key traps to avoid in getting things right-when it really counts.
February 01, 2015
Columns
14
Pressure mounts for new drug payment models and greater clarity on economic evidence.
February 01, 2015
Columns
14
New competition commissioner steps into the unenviable role of trying to solve two particularly contentious pharma firestorms.
February 01, 2015
14
Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.
February 01, 2015
Features
14
The US drug regulatory system fails to address the country’s most urgent medical needs with the resources appropriate for the task. But change is possible.
February 01, 2015
Columns
14
The Army General who led the Iraqi 'surge’ campaign cites nine lessons that pharma leaders can apply in today’s come-from-behind struggle for market share.
February 01, 2015
Special Sponsored Section
14
With a track record of surviving successive economic crises, the battle-tested Argentinian pharma industry has developed into a powerful leader in markets across the Latin America region.