Pharmaceutical Executive
July 01, 2009
From the Editor
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In the long run, pharma wants to sell health, not just drugs.
July 01, 2009
Column
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Too many people think of creativity as a mystic flash of inspiration. It's also hard work that needs to be built into every leader's professional life.
July 01, 2009
Washington Report
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As FDA looks to balance risks and benefits, more regulations are on the horizon.
July 01, 2009
Column
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Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.
July 01, 2009
Columns
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What community organizing can teach pharma marketers about building a brand.