Pharmaceutical Executive-07-01-2009

Pharmaceutical Executive
Features

July 01, 2009

Chris Viehbacher's first fast and furious six months at the top of Sanofi-Aventis have heads spinning...and rolling.

Pharmaceutical Executive
From the Editor

July 01, 2009

In the long run, pharma wants to sell health, not just drugs.

Pharmaceutical Executive
Column

July 01, 2009

Too many people think of creativity as a mystic flash of inspiration. It's also hard work that needs to be built into every leader's professional life.

Pharmaceutical Executive
Washington Report

July 01, 2009

As FDA looks to balance risks and benefits, more regulations are on the horizon.

Column
Pharmaceutical Executive

July 01, 2009

Increasingly, pharma companies are expanding from brand vs. brand to battle at the franchise, portfolio, and corporate levels.

Pharmaceutical Executive
Columns

July 01, 2009

What community organizing can teach pharma marketers about building a brand.

Pharmaceutical Executive
Features

July 01, 2009

A guide to grabbing growth in seven "pharmerging" markets.

Pharmaceutical Executive
Features

July 01, 2009

Capitalize on the new age in healthcare with "disruptive innovation."