Pharmaceutical Executive-07-01-2011

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - July 2011

July 01, 2011

Issue PDF

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Pedal to the Mettle

Holy Surge of Enthusiasm!

July 01, 2011

Columns

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While Europe's EFPIA preaches about embracing change, much remains to be done to prove the adjustment in philosophy

10 Emergency Brand Building Questions

July 01, 2011

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EAB Member Al Topin delivers 10 questions that should drive your brand-building marketing program.

New Ways to Gain New Brand Insights

July 01, 2011

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If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product

Planning Beyond the Petri Dish

July 01, 2011

Features

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Pfizer's crizotinib development program combined organization, art, and science-and a large dose of unforeseen risk