Pharmaceutical Executive
August 01, 2009
Back Page
0
0
Dietary supplements function like drugs and are marketed like drugs. They should be regulated like ducks.
August 01, 2009
Washington Report
0
0
Pressure to expand healthcare puts drug pricing, marketing, and innovation on the negotiating table.
August 01, 2009
Column
0
0
Business schools must prepare students for the post-recession economy, not teach them principles applicable to 2003.
August 01, 2009
Features
0
0
With the biotech industry reeling from the recession, big drugmakers hold all the cards when it comes to making deals, but picking a winner is still a gamble. Here are 10 to place stakes on.
August 01, 2009
Columns
0
0
In an era of blurred channels and information clutter, it is critical for brand managers to develop a unified strategy that bridges the gaps between audiences.
August 01, 2009
From the Editor
0
0
Through innovative patient compliance programs, manufacturers are taking steps to meet the needs of patients and the pharma industry.