Pharmaceutical Executive-11-01-2007

Pharmaceutical Executive

The Intelligence Diaries

November 01, 2007

Features

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Business intelligence in a time of greater transparency is a whole new ball game. To play it well, be sure to look for surprising insights, expand your list of competitors of interest, and don't let Google be your only guide.

Chasing Perfection

November 01, 2007

From the Editor

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A hospital safety expert says it's now possible to completely eliminate certain adverse events. Pharma can't claim the same yet, but is it time for us to start imagining a time when we can "benchmark perfection"?

From 3-D to Pop-ups: Go Dimensional

November 01, 2007

Column

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In this age of new media, social networking, blogs, and cyber-clutter, it's easy to forget the appeal of the real-of things that you can hold in your hand and engage with physically. But make no mistake, despite all of the high-tech tools available to us, advertising still relies on evoking an emotional response by tickling the human senses.