Pharmaceutical Executive-11-01-2009

Pharmaceutical Executive

This year's winning brand advertising campaigns convey compelling messages with eye-catching graphics and creative copy.

Pharmaceutical Executive
Features

November 18, 2009

The business philosophy and tools that revolutionized Toyota could save the ailing drug industry a lot more than just time and money. But is pharma really capable of getting lean?

Features
Pharmaceutical Executive

November 01, 2009

Last year 90,000 pharma sales reps stopped in at hospitals and doctors' offices to woo doctors and dish out free samples. What would happen if they all went away? The answer is simple: everyone would be better off.

Pharmaceutical Executive
Washington Report

November 01, 2009

FDA and Congress weigh policies for improving drug safety via ads and written information.

Pharmaceutical Executive
Features

November 01, 2009

In today's "show me the money" marketplace, reimbursement strategy must innvolve more than seeking a good price based on ability to pay.

Pharmaceutical Executive
Columns

November 01, 2009

Executives should embrace design to discover new markets and find new ways to server customers.

Pharmaceutical Executive
Back Page

November 01, 2009

Emerging country markets are the new black in great expectations for pharma.

Pharmaceutical Executive
Column

November 01, 2009

The economy is turning around; leaders need to position their companies now for the market bounce.

Pharmaceutical Executive
Columns

November 01, 2009

Conversational marketing is a great resource for understanding and influencing physician–patient dialogues in the emerging healthcare environment.

Pharmaceutical Executive
From the Editor

November 01, 2009

Despite its success as a proponent of reform, the drug industry, whose main offering is a product easily siloed against other health services, remains vulnerable.

Pharmaceutical Executive

Don't throw the sales force out with the bathwater. Accomplish more with fewer reps, less money and little effort. Impossible? Read on...