Pharmaceutical Executive-12-01-2011

It's a neck and neck race toward safer, faster, and medically superior treatments. Which organizations have what it takes to jockey their products into the winner's circle?

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Pharmaceutical Executive

Even as the global economic roller coaster affects one of the country's dearest public institutions-the National Health Service-there is still reason for optimism in these times of austerity

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The Payoff for Payers

Pharmaceutical Executive

Thorough risk assessment is essential before placing bets on good evidence that clears a path to approval.

Give It to Me Straight!

Pharmaceutical Executive

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

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Pharmaceutical Executive

The effect on pharma of the EU's Transparency Directive has been overly constraining, but will the mooted revisions offer any room to maneuver?

Keeping skittish patients on their medicines ought to be a strategic priority for Big Pharma - but is it? Pharm Exec convenes an expert round table to examine how best to make progress and agree on some practical steps for incorporation in the campaign agenda.