Partnership pairs Aktana’s Contextual Intelligence Engine with Real Chemistry’s data and creative campaign.
Real Chemistry, a global health innovation company, and Aktana, a pioneer in intelligent customer engagement for the global life sciences industry, today announced a partnership that will reimagine commercial strategy, engagement and execution. Pre-built integrations between the two companies’ solutions will translate Real Chemistry’s healthcare social data points from 3 million healthcare influencers and 160,000 healthcare providers (HCPs) and claims data into dynamic, actionable insights for life sciences sales, marketing and medical teams.
Through this partnership, life sciences companies will be equipped not only to identify the right HCPs, but also to predict the right engagement timing, content, channel, and next-best actions to help HCPs learn about new treatment options and improve patient care.
