Pharmaceutical Executive-03-01-2011

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - March 2011

March 01, 2011

Issue PDF

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Castellani Takes Charge at PhRMA

Restructured for Success

March 01, 2011

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Ferring finds a new approach to communicate its value offering

Making Sense of Market Chaos

March 01, 2011

From the Editor

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Pharma can be an insular industry, with limited capacity to gaze beyond its own narrow frame of vision

Ad Stars 2011

March 01, 2011

Features

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Pharm Exec's annual feature applauding the people behind the best of pharma advertising over the past year

Pharm Exec's Seventh Annual Media Audit

March 01, 2011

Columns

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Negative views regarding pharma are on the rise, but vaccines help keep the focus on the positives of innovation

New Tools Track Safety, Value in Medicine

March 01, 2011

Columns

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FDA's Sentinel Initiative raises broader questions about tapping patient information and health IT for comparative studies in drug development

A Rule of Thumb Gets Shot Down

March 01, 2011

Columns

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The Federal Circuit court continues its trend in tightening the standards for establishing patent damages by leapfrogging a stalled legislative process