Pharmaceutical Executive-04-01-2008

Veteran salesperson Reggie Smith of Genentech makes the case for sales force diversity

New study ranks the top RX product sites and looks at the consumers who view them

Pharma is embracing the cross-functional team. But that doesn't mean that you must blend in with the sheep. Putting your best foot forward strengthens the team...and you.

Here's the saga of how market research, health outcomes, and dozens of other tools that connect the industry to patients came to be.

Everyone likes to work for a successful company. But how do you drive your initiatives to the top? Never underestimate courage and persistence.

International outsourcing carries risks for marketers and regulatory challenges for FDA

A little-known provision in a new law rewards employees for blowing the whistle on tax fraud. Pharma should examine its tricky tax situation-and work out the issues on a global level.

The real question in the Baxter heparin scandal is not who's guilty but whether pharma can get reliable results from a country in chaos

Talk to MDs in their language and build a better brand

...and other ways you never thought to sell your drugs

What Big Pharma needs to learn-and value-about this rapidly growing US demographic

The contamination of heparin in China cast the drugmaker, its US supplier, and FDA as indifferent and incompetent. Then the story took a very strange turn...

When it comes to developing novel therapies from the animal kingdom, it's mostly a game of pick your poison

The real question in the Baxter heparin scandal is not who's guilty but whether pharma can get reliable results from a country in chaos