SPOTLIGHT -
Valuing Diversity
Veteran salesperson Reggie Smith of Genentech makes the case for sales force diversity
Tracking Pharma Consumers Online
New study ranks the top RX product sites and looks at the consumers who view them
Putting the "I" in "Team"
Pharma is embracing the cross-functional team. But that doesn't mean that you must blend in with the sheep. Putting your best foot forward strengthens the team...and you.
The Navigator: Charlotte Sibley
Here's the saga of how market research, health outcomes, and dozens of other tools that connect the industry to patients came to be.
The WIIFM Initiative
Everyone likes to work for a successful company. But how do you drive your initiatives to the top? Never underestimate courage and persistence.
Supply Chains Without Borders
International outsourcing carries risks for marketers and regulatory challenges for FDA
Mind the (Tax) Gap
A little-known provision in a new law rewards employees for blowing the whistle on tax fraud. Pharma should examine its tricky tax situation-and work out the issues on a global level.
Molecular Fraud
The real question in the Baxter heparin scandal is not who's guilty but whether pharma can get reliable results from a country in chaos
How to Wow the Docs
Talk to MDs in their language and build a better brand
Money-Back Guarantee
...and other ways you never thought to sell your drugs
The Hispanic Factor
What Big Pharma needs to learn-and value-about this rapidly growing US demographic
Chinese Puzzle
The contamination of heparin in China cast the drugmaker, its US supplier, and FDA as indifferent and incompetent. Then the story took a very strange turn...
British Biotech Blues
Can ceasing trade sales and finding funding help UK biotechs became an industry in their own right?
Let's Play Pharmazooticals
When it comes to developing novel therapies from the animal kingdom, it's mostly a game of pick your poison
