Pharmaceutical Executive-11-01-2008

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No Ordinary Joe

Pharmaceutical Executive

It's been a year since consumer marketing master Joe Jimenez took over the top spot at Novartis Pharma. How's he faring?

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The Mess in MS

Pharmaceutical Executive

A five-year forecast of the multiple-sclerosis market following the disruptions of Tysabri

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Pharmaceutical Executive

The former health secretary offers a reality check on healthcare reform-and what to expect from the pols in '09

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Making Sense of Sales

Pharmaceutical Executive

Don't throw out sales force effectiveness with the sales force-some sure-fire strategies

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Gilding Lilly

Pharmaceutical Executive

Some say it's just another pharma facing its patent cliff. But others say this company's got it worse. With new CEO John Lechleiter in charge, can Lilly find its way back from the edge?