Latest Conference Coverage

Rebecca Vermeulen, VP Global Patient Networks, Product Development Medical Affairs for Roche discusses how they approach patient engagement.

Digital and innovation leader takes issue with the current state of pharma marketing and suggests new approaches are needed.

Industry insights on how pharma is faring in tapping new innovations and approaches in digital health.

Panel discusses what real-world evidence—and related patient-reporting technology—need to achieve to better influence payer decision-making.

Tool highlights efforts to overcome the challenges of remote disease management in Turkey.

Experts explore MA's evolving role and skill set in engaging effectively with clinicians and other external stakeholders.

German laws, European VBCs, and trends in China, Brazil, and Saudi Arabia are changing the way global market access works.

Using prescription digital therapeutics can lead to better outcomes for patients, making them a win-win for pharma and patients.

Sunil Verma, SVP, Global Head of Oncology, Medical, AstraZeneca discusses how the Medical Affairs role will become more strategic and effective with data.

Kevin Hagan, president and CEO of the PAN Foundation, spoke to PharmExec about the recent IRA changes that impact Medicare, as well as the Foundation's near-term goals.

How to build a modular content system to optimize content creation and delivery, Using Al-powered engines that know your HCP's viewing behavior, using discomfort as an advantage and much more.

Kevin Hagan, president and CEO of the PAN Foundation, spoke to PharmExec about the recent IRA changes to Medicare and how it positively effects patients.

How media consumption is evolving and modifying digital and social strategies to best capture the behavioral changes of HCPs towards digital platforms.