Pharma USA 2023: Optimizing Your Modular Content Creation
How to build a modular content system to optimize content creation and delivery, Using Al-powered engines that know your HCP's viewing behavior, using discomfort as an advantage and much more.
Pharma USA 2023: IRA Impact on Patients
Kevin Hagan, president and CEO of the PAN Foundation, spoke to PharmExec about the recent IRA changes to Medicare and how it positively effects patients.
Pharma USA 2023: Digital Strategies to Captivate Your Audience Based on HCP Behavior
How media consumption is evolving and modifying digital and social strategies to best capture the behavioral changes of HCPs towards digital platforms.
