Pharmaceutical Executive
January 01, 2009
Features
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"Test and treat" strategies aren't just for new-to-market drugs anymore.
January 01, 2009
Features
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Every industry has a life cycle, and pharma's has just entered its competitive stage. Here's how to prepare.
January 01, 2009
Back Page
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How hopeful are execs about the future of their own companies and the industry in general?
January 01, 2009
Columns
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The graphic novel emerges as a versatile, effective medical education and marketing tool
January 01, 2009
Features
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The headlines are about layoffs, but some segments of pharma are still hiring. Pay, meanwhile, tightens.
January 01, 2009
From the Editor
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It's just the way life works: You're always crossing the bridge before you get to it-or after it's gone
January 01, 2009
Leadership
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When life gives them lemons, leaders roll up their sleeves and find a lemon distributor
January 01, 2009
Columns
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With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?
January 01, 2009
Washington Report
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Will more resourches and new leadership fix FDA, or is a major overhaul in order?
January 01, 2009
Features
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We know what you're thinking: new president, rotten economy, patent cliff. Do you feel Evel? Well, do you?