Pharmaceutical Executive-01-01-2009

Pharmaceutical Executive
Features

January 01, 2009

"Test and treat" strategies aren't just for new-to-market drugs anymore.

Pharmaceutical Executive
Features

January 01, 2009

Every industry has a life cycle, and pharma's has just entered its competitive stage. Here's how to prepare.

Pharmaceutical Executive
Back Page

January 01, 2009

How hopeful are execs about the future of their own companies and the industry in general?

Pharmaceutical Executive
Columns

January 01, 2009

The graphic novel emerges as a versatile, effective medical education and marketing tool

Pharmaceutical Executive
Features

January 01, 2009

The headlines are about layoffs, but some segments of pharma are still hiring. Pay, meanwhile, tightens.

Pharmaceutical Executive
From the Editor

January 01, 2009

It's just the way life works: You're always crossing the bridge before you get to it-or after it's gone

Pharmaceutical Executive
Leadership

January 01, 2009

When life gives them lemons, leaders roll up their sleeves and find a lemon distributor

Pharmaceutical Executive
Columns

January 01, 2009

With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?

Pharmaceutical Executive
Washington Report

January 01, 2009

Will more resourches and new leadership fix FDA, or is a major overhaul in order?

Pharmaceutical Executive
Features

January 01, 2009

We know what you're thinking: new president, rotten economy, patent cliff. Do you feel Evel? Well, do you?