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© 2021 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
January 01, 2009
"Test and treat" strategies aren't just for new-to-market drugs anymore.
Every industry has a life cycle, and pharma's has just entered its competitive stage. Here's how to prepare.
How hopeful are execs about the future of their own companies and the industry in general?
The graphic novel emerges as a versatile, effective medical education and marketing tool
The headlines are about layoffs, but some segments of pharma are still hiring. Pay, meanwhile, tightens.
From the Editor
It's just the way life works: You're always crossing the bridge before you get to it-or after it's gone
When life gives them lemons, leaders roll up their sleeves and find a lemon distributor
With no formal fair market value guidelines imposed by the government, how "fair" is it for pharma to play by the rules?
Will more resourches and new leadership fix FDA, or is a major overhaul in order?
We know what you're thinking: new president, rotten economy, patent cliff. Do you feel Evel? Well, do you?