Pharmaceutical Executive
February 19, 2020
Features
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How current barriers along the roadway between biomarker testing and drug prescribing can affect decision-making for precision medicines.
February 11, 2020
Features
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Amid the growth but still-cautious embrace of social media and other digital marketing channels, appealing to the younger physician requires a nuanced approach-mixing proven expertise with fresh ideas.
February 10, 2020
Features
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Veteran pharma leader Jay Galeota shares learnings and perspectives from an off-the-beaten-path career rise-one driven today by a mission to align the industry’s risk-taking approach across the entire drug life cycle.
February 10, 2020
Features
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Exploring the advent of data analytics and pharma marketing automation in guiding targeted messaging and brand engagement.
February 10, 2020
From the Editor
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With the nomination period for our latest Emerging Pharma Leaders selections in full swing, it's a good reminder that the industry's future path ultimately depends on its leaders, emerging and otherwise.
February 09, 2020
Columns
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New OECD study doesn’t shed much light on the effectiveness of managed entry agreements for drug access.
February 09, 2020
Columns
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Weighing new strategies to accelerate biomedical product development.
February 09, 2020
Features
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One ‘team’ model’s advantages in brand outreach and awareness.
February 08, 2020
Columns
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Continued investment will mean new cures in a new decade.
February 01, 2020
Issue PDF
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Click the title above to open the Pharmaceutical Executive February 2020 issue in an interactive PDF format.
February 01, 2020
Columns
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Eight lessons to drive better outsourcing decisions.
February 01, 2020
Special Sponsored Section
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Hungary is fast staking a reputation for itself as one of Central and Eastern Europe’s most dynamic economies. A major factor has been pharmaceuticals, where Hungary’s history of research and production is reflected today in an attractive pharma investment landscape and the presence of home-grown success stories.