Pharmaceutical Executive-05-01-2008

Your guide to the world's top 50 pharma companies. The giants may be struggling, but even in a tough year, the industry's most successful companies know how to hit the bullseye.

In these cost cutting times, no drugmaker can afford to keep shoveling money down the Rebate Black Hole. Here's how to optimize your ROI and push back against the growing pressure of third-party rebates

Pharmacoactuarial analysis helps drug companies communicate value to health plans

Tracking business by indication is critical for evaluating market performance and making accurate resource allocations

How do you find and license the best drugs out there? If you're Merck, you send scientists to go get 'em

Technology isn't the magic bullet, but it can help you hit your target

The tech-savvy creative team at Concentric Rx has its sales force mixing work and play

Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want

Promotional spending is down as companies rationalize and optimize budgets. But in contrast to big changes on the sales side, marketers are still trying to make the old model work

Meet the Korean pharma consumer: affluent, aging, and crazy about drugs

How to stretch that portfolio to make ends meet

San Diego's booming biotech cluster searches for its future-and yours

FDA is being pressured to get its act together. The agency says it needs more money and more people to get approvals out the door

A plunging currency and other economic turmoil shouldn't phase pharma, right? Yes and no