Pharmaceutical Executive
May 01, 2008
Special Reports
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Your guide to the world's top 50 pharma companies. The giants may be struggling, but even in a tough year, the industry's most successful companies know how to hit the bullseye.
May 01, 2008
Features
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In these cost cutting times, no drugmaker can afford to keep shoveling money down the Rebate Black Hole. Here's how to optimize your ROI and push back against the growing pressure of third-party rebates
May 01, 2008
Toolkit
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Pharmacoactuarial analysis helps drug companies communicate value to health plans
May 01, 2008
Features
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Tracking business by indication is critical for evaluating market performance and making accurate resource allocations
May 01, 2008
Opinion
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Pharma can stand to win hearts, minds, and tax credits by launching an eco bandwagon
May 01, 2008
Commentary
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More patients are demanding drugs--and showing up everywhere form YouTube to the Supreme Court. But to offer access to investigational drugs, companies first need to know the rules
May 01, 2008
Features
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How do you find and license the best drugs out there? If you're Merck, you send scientists to go get 'em
May 01, 2008
Columns
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Technology isn't the magic bullet, but it can help you hit your target
May 01, 2008
Technology
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Your current backup and recovery strategy may be leaving you vulnerable to non-compliance, significant revenue loss, and negative brand exposure. Learn how to protect your business
May 01, 2008
Columns
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The tech-savvy creative team at Concentric Rx has its sales force mixing work and play
May 01, 2008
Columns
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Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want
May 01, 2008
Features
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Promotional spending is down as companies rationalize and optimize budgets. But in contrast to big changes on the sales side, marketers are still trying to make the old model work
May 01, 2008
Features
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Meet the Korean pharma consumer: affluent, aging, and crazy about drugs
May 01, 2008
Features
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One company's program provides an interesting model for the future of DTP
May 01, 2008
Features
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How to stretch that portfolio to make ends meet
May 01, 2008
Features
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San Diego's booming biotech cluster searches for its future-and yours
May 01, 2008
Washington Report
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FDA is being pressured to get its act together. The agency says it needs more money and more people to get approvals out the door
May 01, 2008
Columns
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A plunging currency and other economic turmoil shouldn't phase pharma, right? Yes and no