- Advertise
- Contact Editorial
- Editorial Submission Guidelines
- Contact MJH Life Sciences
- Do Not Sell My Personal Information
- Privacy Policy
- Terms and Conditions
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Pharmaceutical Executive-05-01-2008
Pharmaceutical Executive
Pharm Exec 50: The Winners’ Circle
May 01, 2008
Special Reports
0
0
Your guide to the world's top 50 pharma companies. The giants may be struggling, but even in a tough year, the industry's most successful companies know how to hit the bullseye.
How Not to Handle Rebates
May 01, 2008
Features
0
0
In these cost cutting times, no drugmaker can afford to keep shoveling money down the Rebate Black Hole. Here's how to optimize your ROI and push back against the growing pressure of third-party rebates
Want to Be in a Health Plan? Think Like One
May 01, 2008
Toolkit
0
0
Pharmacoactuarial analysis helps drug companies communicate value to health plans
Special Report: Platform Drugs—Marketing Your Opportunities
May 01, 2008
Features
0
0
Tracking business by indication is critical for evaluating market performance and making accurate resource allocations
Bringing in the Green
May 01, 2008
Opinion
0
0
Pharma can stand to win hearts, minds, and tax credits by launching an eco bandwagon
Boundaries of Expanded Access
May 01, 2008
Commentary
0
0
More patients are demanding drugs--and showing up everywhere form YouTube to the Supreme Court. But to offer access to investigational drugs, companies first need to know the rules
Q&A with Barbara Yanni
May 01, 2008
Features
0
0
How do you find and license the best drugs out there? If you're Merck, you send scientists to go get 'em
Ready, Aim, Sell
May 01, 2008
Columns
0
0
Technology isn't the magic bullet, but it can help you hit your target
Are You Exposed? Lock Data Down Now
May 01, 2008
Technology
0
0
Your current backup and recovery strategy may be leaving you vulnerable to non-compliance, significant revenue loss, and negative brand exposure. Learn how to protect your business
Staying in the Game
May 01, 2008
Columns
0
0
The tech-savvy creative team at Concentric Rx has its sales force mixing work and play
For the People, By the People
May 01, 2008
Columns
0
0
Thanks to Dr. Google and Nurse Yahoo, pharma consumers know better than ever how to get exactly what they want
Under Pressure
May 01, 2008
Features
0
0
Promotional spending is down as companies rationalize and optimize budgets. But in contrast to big changes on the sales side, marketers are still trying to make the old model work
Korea's Dream Market
May 01, 2008
Features
0
0
Meet the Korean pharma consumer: affluent, aging, and crazy about drugs
Beyond the Norm
May 01, 2008
Features
0
0
One company's program provides an interesting model for the future of DTP
Special Report: Platform Drugs—Opportunities in the Market...
May 01, 2008
Features
0
0
How to stretch that portfolio to make ends meet
California Dreaming
May 01, 2008
Features
0
0
San Diego's booming biotech cluster searches for its future-and yours
FDA to Congress: "Show Us The Money"
May 01, 2008
Washington Report
0
0
FDA is being pressured to get its act together. The agency says it needs more money and more people to get approvals out the door
The Incredible Shrinking Dollar
May 01, 2008
Columns
0
0
A plunging currency and other economic turmoil shouldn't phase pharma, right? Yes and no