All News

Pharmaceutical Executive

New study finds that risks and side effects don't get their fair share of time in television advertising. The authors cry out for more educational information in DTC ads--but is it necessary if the ads aren't breaking the law?

i1-483066-1408661133053.jpg

Pharmaceutical Executive

Pharma defends itself against claims made in charity's report on drug access for the world's poor

Pharmaceutical Executive

A new report says FDA is desperately behind on science. At last, a critique we can actually do something about. But will we?

Pharma 2020

Economist Conference, Pharma 2020

Pharmaceutical Executive

Drug manufacturer shakes things up with new Web site that functions as an open book into the world of Vertex Pharmaceuticals. The company hopes that its transparent approach to design will be a lesson to pharma companies still fearful of online media.

1-478163-1408666359165.jpg

A NEW CRO LANDSCAPE

The European CRO industry is becoming more competitive and complex by the day. What will it take to remain successful in this rapidly evolving landscape? Alan Morgan investigates.

i4-479736-1408664567775.jpg

Pharmaceutical Executive

Science is the lifeblood of pharma, of course. But these days, science isn't just what you produce in your own labs. It's what you can license, buy, partner on, or gain through acquisition. Which means that, increasingly, deals are the lifeblood of pharma.

i1-476124-1408668618978.jpg

Pharmaceutical Executive

One of industry's main complaints is that delaying the introduction of new medicines is a particularly simple way of saving money

Pharmaceutical Executive

In August, eMarketer reported that Internet ad sales had officially displaced radio ad sales, nabbing the slot of fourth-largest ad medium. That was a huge blow to radio, which receives a sizable chunk of ad dollars from the pharma industry. Now pharma marketers have a new option-ReachMD, a 24-hour satellite radio station that plays content targeted at doctors.

i1-476135-1408668587291.jpg

Pharmaceutical Executive

It's that time of year again, when Santas everywhere take stock of nice and naughty in order to fill stockings-and magazines make up their lists of hits and has-beens.

main_main-476130-1408668603276.jpg

Pharmaceutical Executive

A crush of Phase III failures triggered an R&D turnaround at AstraZeneca

Abbott Laboratories has received a positive opinion recommending approval of Humira (adalimumab) for the treatment of moderate to severe plaque psoriasis.