Patient Access

Latest News

March 24th 2025

Proactively Identifying & Addressing Affordability Issues with Predictive Analytics

Kimberley Chiang, vice president of biopharma commercial solutions at CoverMyMeds, discusses how the industry leverages data and technology to identify and address affordability issues before they become a barrier to patient access.

March 24th 2025

Tariffs and Drug Prices: Understanding the Impact on Pharmaceuticals

By Miranda Schmalfuhs

March 21st 2025

Strategies to Address Rising Medication Costs & Improve Patient Access

By Miranda Schmalfuhs

March 11th 2025

The Misinformation Maze: Navigating Public Health in the Digital Age

By Miranda Schmalfuhs

February 27th 2025

Delivering Personalized Experiences at Scale: A Fresh Look at Customer Centricity

By David Laros, Nicole Ventrone

Latest Videos

The 2025 Medication Access Report: Biggest Bottlenecks for Patients

Potential Tariff Impact on Availability & Accessibility of Medications for Telehealth Patients

Pharma’s Turn to Peer-to-Patient Platforms and Trusted Patient Communities

How Pharmaceutical Companies Can Mitigate a Potential Drop in Demand Due to Tariffs

Pharma’s Role in Ensuring Patient Access to Trustworthy Health Insights

Verifying Information About New Prescriptions or Medical Devices

Where Patients are Turning for Trustworthy Health Information

More News

Navigating Distrust: Pharma in the Age of Social Media

ByMiranda Schmalfuhs

February 18th 2025

Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.