Sales & Marketing

The company is partnering with McLaren Racing and United Autosports for the event.

The famous trees, and the festival associated with their blossoming each spring, is part of a tradition for the global pharmaceutical company.

Ted Sweetser discusses turning information into usable datasets and pulling insights from them.

Teigen’s son was diagnosed with type 1 diabetes, inspiring her to promote the importance of early testing.

Ted Sweetser discusses how more accurate datasets are solving problems related to getting communities access to better healthcare.

Ted Sweetser discusses how the technology is providing greater insight into how marketing materials are being viewed.

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

Ted Sweetser discusses how the technology is expanding the amount of content that can be created.

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer advertising amid policy and government agency overhauls in the US.

The campaign also has a specific focus on Black Americans, who are more likely to develop the disease.

The campaign is launching alongside positive news for the company’s Phase 3 trials for a GBS treatment.

Why a fundamental rethinking of how manufacturers engage with healthcare providers, payers, and patients is necessary in today's pharma landscape.

Marketing and sales personnel who leverage the expertise and insights of MedAffairs can often have better success.

Addressing key challenges in the modern sales sector requires a fundamental shift in training strategies.

Amy Hessels, Bayer‘s vice president of marketing, talks about how to engage younger demographics and how the Your Decision campaign contributes to broader conversations about women's reproductive autonomy and healthcare access.

The high-stakes nature of cancer care, coupled with rapid scientific advancements and increasing payer and regulatory pressures, demands a specialized approach beyond traditional market access strategies.

The two organizations will work together to promote healthy choices, such as early screenings.

Applying the McKinsey 7S Framework to TLL and regional marketing teams.

Market dynamics boost the need and urgency for more sophisticated benchmarking strategies.

eHealth’s latest survey reveals Americans give the nation’s healthcare system a low grade and are open to significant changes.

Heather Gervais, CEO of Osso VR, discusses how technological advancements in VR are solving problems for pharmaceutical sales reps.

Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.

March is Colorectal Cancer Awareness Month, and the health plan hopes to improve survival rates with early screenings.

A monthly roundup of business and people news in the pharmaceutical industry.

The actor is leading a campaign focused on joint pain.