August 18th 2025
Pharma can embrace product iteration over one-time launches—and enhance agility and responsiveness through effective roadmaps, feedback integration, and communication strategies.
Study: TV Ads Nearly Match Doctors in Driving Awareness of New Medications Among US Consumers
July 17th 2025Research from a recent Cadent study reveals the growing impact of TV and connected TV advertising in raising medication awareness across diverse demographic groups, highlighting shifting dynamics in how patients discover treatment options.