Sales & Marketing

Michael Grosberg discusses how people with insurance will be impacted by D2C drug sales.

Shiladitya Sengupta, founder, Vyome Therapeutics, explains how the company leveraged a reverse merger with ReShape Lifesciences to streamline its path to going public while minimizing costs and complexity.

Pharma can embrace product iteration over one-time launches—and enhance agility and responsiveness through effective roadmaps, feedback integration, and communication strategies.

Connect Biopharma partners with the Jovante Woods Foundation to enhance asthma education and awareness, aiming to prevent acute attacks and save lives.

Oikos Fusion offers a nutrient-dense dairy drink designed to support muscle mass and digestive health during weight loss journeys.

One of the most significant drawbacks for a brand when partnering with individual medical journal platforms is the limitation in reach and scalability they possess.

The actor was diagnosed with the disease at 46-years-old.

The results showed that people started mirroring the eating habits of GLP-1 users even when they weren’t taking the medication themselves.

Neha Anand, Analyst, Biopharma Intelligence Services, Citeline, explains how positive Phase III results for Emrelis may position AbbVie as a key player in MET-high non-small cell lung cancer, expanding its presence in precision oncology and antibody-drug conjugates.

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

A special live broadcast of award-winning star and CEO’s conversation will focus on advancements and regulations on ALS sciences.

The games are designed to promote activities that exercise the brain.

Research from a recent Cadent study reveals the growing impact of TV and connected TV advertising in raising medication awareness across diverse demographic groups, highlighting shifting dynamics in how patients discover treatment options.

Webinar Date/Time: Mon, Jul 28, 2025 11:00 AM EDT

The new doll will include an insulin pump, a glucose monitor, and a dress featuring international symbols for diabetes awareness.

The fundraising event will debut in Nashville this August.

The football player is speaking out about his experience living with and treating OAB.

The results show many people start dropping the medication by the first year of using it.

Williams will serve as entrepreneur-in-chief and will help groups in the program with mentorship.

The Acuvue Oasys Max 1-Day Multifocal marks the first and only daily disposable contact lens to be available for people with both astigmatism and presbyopia.

Strategies and recommendations for driving value in today’s AI-enhanced prescribing environment.

Skin cancer is often overlooked by many Americans, who are at elevated risk for being over exposed to the sun in the summer months.

Many Americans struggle with being overweight, social stigmas still prevent people from talking to doctors and seeking treatment.

The campaign will focus on promoting healthy activities that men often overlook.

The drinks contain a mix of protein and vitamins that will help GLP-1 users reduce weight in a healthy manner.