Sales & Marketing

The pharmaceutical company will donate money for each strike-out made by the team’s pitcher for the remainder of the regular season.

The organization is providing trainers with information and education for how to coach clients taking the weight-loss medications.

The organization was inspired to promote awareness for the disease in the wake of the former President’s diagnosis.

As the FDA’s ban on mass compounding of semaglutide takes effect, Novo Nordisk introduces discounted pricing and new patient resources to ensure safe access to Wegovy.

Prioritizing deeper customer insights helps life sciences marketers understand how to engage their HCP audiences effectively with the right message.

Stricter regulations on a fragmented media landscape is forcing the industry to rethink marketing.

The program will send 11 young soccer players to learn from professional soccer coaches in Madrid.

The campaign provides information about early signs of the condition along with treatment information.

ConnectING with Carnie promotes the importance of routine screening and treatment options for the involuntary movement condition.

The company is partnering with McLaren Racing and United Autosports for the event.

The famous trees, and the festival associated with their blossoming each spring, is part of a tradition for the global pharmaceutical company.

Ted Sweetser discusses turning information into usable datasets and pulling insights from them.

Teigen’s son was diagnosed with type 1 diabetes, inspiring her to promote the importance of early testing.

Ted Sweetser discusses how more accurate datasets are solving problems related to getting communities access to better healthcare.

Ted Sweetser discusses how the technology is providing greater insight into how marketing materials are being viewed.

How to maximize market-entry performance for new pharma products in an increasingly competitive launch environment.

Sonam Dubey, a partner at Beghou Consulting, discusses the potential impact of a possible ban on direct-to-consumer advertising amid policy and government agency overhauls in the US.

The campaign also has a specific focus on Black Americans, who are more likely to develop the disease.

The campaign is launching alongside positive news for the company’s Phase 3 trials for a GBS treatment.

Why a fundamental rethinking of how manufacturers engage with healthcare providers, payers, and patients is necessary in today's pharma landscape.

Marketing and sales personnel who leverage the expertise and insights of MedAffairs can often have better success.

Addressing key challenges in the modern sales sector requires a fundamental shift in training strategies.

The high-stakes nature of cancer care, coupled with rapid scientific advancements and increasing payer and regulatory pressures, demands a specialized approach beyond traditional market access strategies.

The two organizations will work together to promote healthy choices, such as early screenings.

Applying the McKinsey 7S Framework to TLL and regional marketing teams.