By embracing technology and integrating it seamlessly into your brand narrative, you can create a more engaging, personalized, and effective experience for HCPs.
David Minkin, President & GM at epocrates, offers his insights into the importance of trust, first-party data, and strategic partnerships in ensuring successful marketing campaigns.
A study detailing how patients struggling with obesity interact with the life sciences industry suggests that they don’t get weight loss information from their doctors.