Sales & Marketing

Pharmaceutical trade dres is an effective marketing tool that helps boost product recognition for consumers. It's worth protecting.

So far companies have only scratched the surface of the potential offered by the 'new mobile ecosystem', writes Neeraj Singhal.

It's a disturbing irony: In an industry whose entire economic value is founded on its ability to innovate, why is there so much discomfort with the risk required for innovation. Where did the courage to innovate go?

Patients want to take a more active role in treatment decisions. Drug facts boxes in DTC ads represent a crucial element of informed consent.

The bigger the company, the thicker the sclerosis, the more they need to suck out the fat

Keeping your finger on the pulse of consumers leads to better, more actionable insights-and better results.

Social media now gives companies a plethora of creative ways to digitally spread recent company news and keep customers informed

If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product

NicVAX is trying to buck the trend of smoking-cessation products' high failure rate

Creating and managing expectations is the most basic rule of marketing

Patent expiries are inevitable, but brand teams should look to graduate the sales curve

A vaccination against addiction could open up a whole new category

The three components of the NicVAX launch challenge

With a first-in-class compound marketers can potentially leverage long-lasting market advantages

Online sentiment analysis monitoring can help biopharma resource managers make crucial decisions

The sleek, portable iPad, coupled with customized apps, gives sales reps a leg up

Use of off-label drugs is a balancing act for physicians, and poses even more problems for pharma. The FDA is moving slowly to help

Increased efficiency and lower operating costs for both CROs and vendors can be achieved by eliminating activities

Incorporating the proper blend of media into your marketing initiatives will help to increase the flexibility and success of your campaigns

The simpler the explanation of a disorder and its treatment, the better able a patient is to take proper care of himself

Being strategic-and applying data tools effectively- will go along way in helping to produce analytics that drive sales

Healthcare marketing in today's post-recession economy is not about one-size-fits-all vehicles, but rather about bringing your prouct into consumers' lives in a series of personal, non-invasive ways

Pharm Exec sits down with an expert on regional marketing to ascertain what it takes to drive strong brand results

Brand managers choosing to advertise an anti-depressant on "Criminal Minds" may not be making the best choice. New methodologies reveal "Law & Order: Special Victims Unit" along with "The Bachelor" to be shows favored by depressives

An underutilized sales resource, pharmacies and their staffs can help lead to improved scrip fulfillment and increased business